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Human Values Center

  Human Values Center is a collaborative group of researchers, scholars, practitioners with expertise in holistic human development, education technology, culture transformation, leadership and many areas of expertise that when brought together, have created ways to help optimize human potential. This foundational shift allows for culture change and evolution. For each person. For every organization. All communities.   STRATEGY: This was an interesting project — HVC came in with a brand and website straight outa the 1990’s. They were reinventing a lot of new elements in their business and needed an updated website and brand identity. The intriguing thing about this project was the nature of the organization. HVC is an organization that works with corporate business and educational systems, but focuses on slightly existential concepts; things that you might not normally see in a corporate scenario, which actually is a bad thing.  “NO CRUNCHY GRANOLA!” was tacked on the Smash & Grab whiteboard through the length of the project. HVC needed something human but also corporate, two adjectives that don’t usually sit together comfortably. What arrived was a strong color scheme, a plan for corporate media w real humans, diversity, and interaction. Branding that is hand-drawn but bold, balanced, reliable, trustworthy.   Download […]
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Got Drought?

GotDrought? began as a concept for a few billboards and blossomed into a statewide campaign, aiming to draw parallels between industrialized animal agriculture and the drought in California. Did you know that the choices you make could potentially save over 3,000 gallons of water? That saves a whole lot more than taking a short shower or pulling your lawn out! Industry and lawmakers refer to the drought in California as a “long-term problem” but so far have only offered short-term solutions such as “if its yellow, let it mellow”. The GotDrought campaign strives to motivate Californians to send a message to our industrial agriculture industry “Let’s milk a few less cows and save the world!” STRATEGY: Vegan activism has one big fault; it appeals mostly to people who are already vegan, alienating the group they want to reach. People who feel like they’re being shamed are likely to become defensive or just turn off. I might even say nobody changes themselves so drastically in response to being scolded. GotDroughts messaging, rather than giving the standard “you’re wrong for doing this” message, gives the public sets of simple choices on how they can save water; domestic choices that require drastic lifestyle […]
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Immigrant Justice Advocates

CLIENT: Asian Americans Advancing Justice Immigrant Justice Advocates is a campaign to make the US Deferred Action Program more approachable and more accessible to undocumented youths in America. STRATEGY: According to organizers in the field, there are two main obstacles facing undocumented youths: one is the stigma of being an “illegal” student, the other is the feeling of insecurity registering with the government. The solution: a brand that engages with students in an approachable away, but also emulates safety, security and professionalism, and a program that engages peers and educates teachers and administrators. Immigrant Justice Advocates lays a cool foundation for both registered and unregistered students. It utilizes very complicated government regulations and paperwork designed for optimum simplicity and legebility in Chinese, Spanish, English and Filipino. About DACA: Deferred Action for Childhood Arrivals (DACA) is an American immigration policy that allows certain undocumented immigrants who entered the country before their 16th birthday and before June 2007 to receive a renewable two-year work permit and exemption from deportation. *Wikipedia   PAULA CRISOSTOMO DREAM CENTER The first high school Dream Center in the United States, Paula Crisostomo Dream Center is a safe place for all students at Lincoln High. The Dream Center is a resource center located in Lincoln High […]
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Vourvoulis Architectural Glass Consulting

Over the past 30 years, Philip Vourvoulis has established himself as one of the foremost experts in the country for architectural glass, both interior and exterior, decorative and performance. With a broad background in design and manufacturing, he has developed a close working relationship with leading architects and designers, as demonstrated on a wide variety of projects, from museums, hospitals and hotels to high-end residential structures. When he came to us for graphic representation, we knew we were going to end up with something vocal and image–heavy. After all isn’t that the great thing about glass?  
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Flores Upholstery

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Family owned and operated since 1976, Flores Upholstery remains the final word in soft things one sits on. “Modern” and “Retro style” were two ideas emphasized in this project. The trick was figuring out how to make something look essentially classic but also contemporary, or is that just a contradiction in itself? The resolution was incorporating this Ludwig Mies van der Rohe Barcelona chair to the logo to contrast the old style typographic approach we used.
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