Educational Media
Digital Teambuilding Adobe Captivate: NUCLEAR RIVER TEAM-BUILDING EXERCISE An interactive team-building exercise played through Zoom. Developer asked for a version of the classic Cross-the-River team-building exercise that could be played virtually for online learners. Players are each emailed unique ‘hints’ prior to the game. They must all collaborate with their knowledge about the order in which they need to cross the Nuclear River. SEE MORE INTERACTIVE EDUCATIONAL-MEDIA University of Massachusetts Global Online Certification Tokens In 2022 UMass Global launched an initiative to incentivize continuous professional development for students and instructors through a series of achievement badges. Research has shown that in the 21st century instructors, students and civilians respond to gamified tasks, whether it’s earning points at their local supermarket, or being awarded a ranking on social media. The program offers micro-credentials to students for which they would be awarded badges, an element already used for professional development on platforms like Linkedin. Badges can then be displayed across platforms like LinkedIn, resume builders, Credly, and others. Educational Media: VIDEO Alex acted as creative director, animator, designer, (and sometimes voice actor) creating video content for Brandman University’s online courses. Responsibilities included consulting with professors to find out what aspect of their course would benefit […]
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Got Drought?
GotDrought? began as a concept for a few billboards and blossomed into a statewide campaign, aiming to draw parallels between industrialized animal agriculture and the drought in California. Did you know that the choices you make could potentially save over 3,000 gallons of water? That saves a whole lot more than taking a short shower or pulling your lawn out! Industry and lawmakers refer to the drought in California as a “long-term problem” but so far have only offered short-term solutions such as “if its yellow, let it mellow”. The GotDrought campaign strives to motivate Californians to send a message to our industrial agriculture industry “Let’s milk a few less cows and save the world!” STRATEGY: Vegan activism has one big fault; it appeals mostly to people who are already vegan, alienating the group they want to reach. People who feel like they’re being shamed are likely to become defensive or just turn off. I might even say nobody changes themselves so drastically in response to being scolded. GotDroughts messaging, rather than giving the standard “you’re wrong for doing this” message, gives the public sets of simple choices on how they can save water; domestic choices that require drastic lifestyle […]
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